After USAA acquired Noblr we needed to move Noblr into the USAA brand family. We wanted to continue to push the USAA brand forward while staying true to the smart, witty and playful brand that was part of the appeal of Noblr in the first place. We also needed the creative to do some of the heavy lifting of explaining a complicated product in a quick and fun way.

STEP ONE.

We had to move very fast so we parallel pathed the new website design while finding and executing new illustrations.

STEP ONE.

We had to move very fast so we parallel pathed the new website design while finding and executing new illustrations.

STEP TWO.

Refine illustration style and concepts.

STEP TWO.

Refine illustration style and concepts.

STEP THREE.

Merge it all together to make the final landing page. By showcasing the app based product on a smartphone in all the art we are able to give a nod to the need to download the app and show how the app is constantly working behind the scenes to save users money.

STEP THREE.

Merge it all together to make the final landing page. By showcasing the app based product on a smartphone in all the art we are able to give a nod to the need to download the app and show how the app is constantly working behind the scenes to save users money.

STEP FOUR.

Implement the new brand and style guide through all of the customer touchpoints.

STEP FOUR.

Implement the new brand and style guide through all of the customer touchpoints.