The CMO from Noblr moved to Future and asked me to help them create and implement new creative processes and new marketing strategies. The main focus was video production as it drives the most traffic and high quality conversions for them, so I was tasked with producing new video content for them.  This process included everything from talent, wardrobe and location selection to script writing.

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FUTURE – Video Content Creation (2021)

The Ask:
Create a high level explainer video:

  1. focus on the coach / customer relationship
  2. elevate the app
  3. create for OTT/streaming
  4. write script, scout location and talent, & produce in 10 days
  5. budget = $40k

FUTURE – Video Content Creation (2021)

The Ask:
Create a high level explainer video:

  1. focus on the coach / customer relationship
  2. elevate the app
  3. create for OTT/streaming
  4. write script, scout location and talent, & produce in 10 days
  5. budget = $40k

FUTURE – Keyword Specific Landing Pages (2021)


The Ask:
After launching a new redesigned homepage to lack luster performance, Future asked me to implement a system, process and strategy for launching keyword landing pages.

Goals & Metrics

  • A / B test landing pages vs homepage in hopes of improving bounce and conversion rate through design iteration
  • Create copy and content that reflects specific keywords

FUTURE – Digital Advertising (2021)

At Future, I oversee an internal design team and a few external venders that pump out and test content and copy on facebook, google, pinterest, OTT TV, and YouTube.  Every ad is created to look good on all different device sizes.  Mobile first, always 🙂

FUTURE – Digital Advertising (2021)

At Future, I oversee an internal design team and a few external venders that pump out and test content and copy on facebook, google, pinterest, OTT TV, and YouTube.  Every ad is created to look good on all different device sizes.  Mobile first, always 🙂

FUTURE – #FutureThankful (2021)


The Ask:
Create an interactive social campaign to engage user and showcase brand loyalty. #FutureThankful started off with an introductory email blast to all members. We designed story templates for people to download and personalize, then followed up by our exec team creating and posting videos. Now we are using all the footage to make videos for brand awareness ads on social and paid search. (This is a rough cut so far, with no post production on it but to give you an idea)

Results:

  • Nearly 1M impressions in the 7 day span
  • 14,000 on Twitter
  • Resulted in 158 website clicks from our profile
  • 80+ submissions
  • 90 new followers