Mondee is an airline consolidater that has acquired more than 25 companies over the last several years. They were struggling to unify all the acquisitions under one brand and move the company into a new space by launching several groundbreaking products.

The solution was to start back at the beginning and lay a clear foundation for the brand by building a new messaging strategy. This ensured there was consistency throughout the entire funnel and in/on different mediums. We also created a new tone of voice to infuse some personality and create a unified voice. With the tone of voice came new brand guidelines with a robust photography style guide.