After USAA acquired Noblr we had the challenge of educating USAA members about the benefits of the new telematics-based product. Now, through the wonders of technology, members could also save on their insurance based on how much they drive.

Our job was to not only communicate a NEW opportunity to save, but also to explain all the ways USAA wanted to help its members save in an approachable way. The approach we developed, tested, and iterated delivered that wealth of information across an ecosystem of contact points with friendly and engaging cues. The campaign was driven by digital display, social, and video that invited our audience to an optimized landing page to learn more. It expanded to video and direct mail for use IRL to take advantage of engagement opportunities for the USAA brand.