GameFly asked us to create the world’s first ‘free’ mainstream gaming magazine app….and so GameQ was born to critical acclaim.

Objectives

• Create an independent, authoritative editorial voice
• Create a new content channel which engages core gamers
• Drive usage of GameFly’s services with current subscribers and acquire new subscribers
• Build a marketing platform not only for GameFly, but also GameFly’s publishing partners
• Increase customer loyalty

The Solution

GameQ was created firstly as an iPad only app then we branched out to Android tablets and finally all mobile devices plus a web app.
Beautiful imagery, fun interactions and compelling content combined to create a visual feast which rose up the rankings as a 5 Star app on the stores