GameFly asked us to create the world’s first ‘free’ mainstream gaming magazine app….and so GameQ was born to critical acclaim.

Objectives

  • Create an independent, authoritative editorial voice
  • Create a new content channel which engages core gamers
  • Drive usage of GameFly’s services with current subscribers and acquire new subscribers
  • Build a marketing platform not only for GameFly, but also GameFly’s publishing partners
  • Increase customer loyalty

The Solution

GameQ was created firstly as an iPad only app then we branched out to Android tablets and finally all mobile devices plus a web app.
Beautiful imagery, fun interactions and compelling content combined to create a visual feast which rose up the rankings as a 5 Star app on the stores

Results

  • Over 300,000 readers for the first 3 issues
  • 28% added a game to their Q; 5% bought a game
  • 4 Star Ratings on iTunes App Store and Google Play
  • Over $200,000 per issue in new subscriber revenue