The Sims Mag (available for phones and tablets on iOS and Android), is for fans of The Sims looking to go deeper into the world surrounding their favorite game franchise. This interactive digital magazine offers readers exclusive tips and tricks for decking out their Sims’ worlds. From remodeling homes to snagging the hottest gear, there’s something for any fan of The Sims.

Goals

  • Create an independent, authoritative editorial voice
  • Create a new content channel which engages the fan community for The Sims
  • Cross promote all platforms for The Sims and increase cross-platform adoption
  • Drive digital sales for virtual goods and other EA Mobile titles
  • Increase customer loyalty
5
downloads
32
of readers bought an item
90
approval rating
27
spent with each issue